Digital Innovation Lab

Digital Innovation Lab

A playground for your ideas.

Two men in an innovation lab, one using a virtual reality headset and the other explaining or presenting something, highlighting the use of immersive technologies in modern innovation spaces. — This image captures an interactive session in an innovation lab where two men are engaging with advanced technologies. One man is wearing a virtual reality headset, experiencing immersive content, while the other man is holding a smartphone and possibly explaining or presenting something. The background features a large screen displaying vivid visuals, enhancing the modern and tech-centric ambiance of the innovation lab. This setting reflects the integration of cutting-edge technologies and collaborative environments aimed at fostering innovation and creativity.

Making innovation tangible

The Digital Innovation Lab in Barcelona is at the heart of GFT’s innovation landscape.

A playground for your ideas.

Bringing together the experience of our worldwide teams, it’s a place where you can explore demos and prototypes that simulate real-life environments. In this testing ground, you can explore how new technologies work in real business scenarios.

In the digital age you must collaborate to innovate. A successful digtal transformation requires the right blend of business, technology and culture. To promote co-creation we bring together customers, GFT experts, partners and specialist to offer you a dream-team for every project.

Whether in person or through virtual sessions, customers can choose between three Lab services:

Experience Lab: focus on innovation methodology, cultural transformation, experience design, customer journeys and design thinking.
Technology Lab: leverage the Lab to evaluate fintech/start-up integration, implement and test newly launched technologies, research technology for specific use cases and learn how to scale it.
Business Lab: the full Lab experience focusing on a specific business topic and the technologies supporting it.

People interacting with digital kiosks and devices in a modern bank branch, highlighting innovative banking solutions and customer engagement technologies. — This image captures the essence of a modern bank branch transformed into an innovation lab. It shows customers interacting with digital kiosks and mobile devices, emphasizing the integration of advanced technologies to enhance customer experience. The setting reflects a forward-thinking approach to banking, where digital solutions and customer-centric services are at the forefront.

A woman using a virtual reality headset and controller in an innovation lab setting. — This image depicts a woman immersed in a virtual reality (VR) experience within an innovation lab. She is wearing a modern VR headset and holding a VR controller, fully engaged in the virtual environment. The background features a creative and colorful mural with a tree and the GFT logo, highlighting the innovative and tech-focused atmosphere of the lab. The setting emphasizes the use of advanced VR technology for immersive learning, training, or simulation purposes.

Two professionals collaborating in an innovation lab, utilizing industrial automation technology and real-time data analytics displayed on a large screen. — This image showcases a collaborative session in an innovation lab focused on industrial automation. A woman and a man are engaged with a sophisticated setup of automation equipment, featuring a detailed, miniaturized industrial model with numerous components and wiring. A large screen on the wall displays real-time data analytics and visualizations related to their project, illustrating various metrics and system statuses. The backdrop includes a spacious, modern industrial setting visible through large windows, emphasizing the lab's integration with real-world industrial applications. This environment highlights the synergy between hands-on experimentation and advanced data-driven insights, fostering innovation in industrial technology.

A table in an innovation lab filled with various tech gadgets and equipment. — This image showcases a table in an innovation lab, adorned with an array of technological gadgets and equipment. Items on the table include a VR headset, a robotic hand model, a hard hat with safety glasses, and several empty glass bottles. The backdrop features a vibrant mural depicting various innovation-related themes, adding to the creative and futuristic ambiance. The setting emphasizes the lab's focus on exploring and developing new technologies and solutions.

Team collaborating in an innovation lab, utilizing advanced technology and scale models of vehicles. — This image captures a dynamic scene in an innovation lab where a team of professionals is engaged in collaborative activities. A man on the left is using augmented reality (AR) glasses, indicating a high-tech environment. A woman and another man are interacting with scale models of vehicles on a perforated metal table, suggesting a focus on automotive technology. In the foreground, a woman is using a laptop while holding a handheld scanner, highlighting the integration of digital tools and physical prototypes. The bright, modern lab setting with large windows and whiteboards in the background fosters creativity and innovation in the automotive industry.

Retail technology innovation lab with interactive digital displays and smart mirrors. — This image showcases a retail technology innovation lab where modern digital tools are integrated into the shopping experience. A man in a red sweater is interacting with a large digital display screen featuring a clothing model, while a woman is using a smart mirror that provides interactive options and information. The smart mirror reflects both the user and digital content, enhancing the shopping experience. A clothing rack with various garments is visible, demonstrating the blend of physical and digital retail elements. The setting emphasizes the future of retail with advanced, customer-centric technologies aimed at improving convenience and personalization.

Collaborative workspace in an innovation lab with a team brainstorming around a table. — This image depicts a dynamic co-creation session in an innovation lab. A diverse group of professionals is actively engaged in a brainstorming session around a large table. The workspace is equipped with laptops, sticky notes, markers, and other office supplies, creating an environment conducive to creativity and collaboration. The glass windows in the background feature motivational words like "Incubation," "Acceleration," and "Consolidation," emphasizing the stages of innovative development. The team members are deep in discussion, jotting down ideas, and working together to solve problems, demonstrating the essence of collaborative innovation.

Interactive presentation in an innovation lab auditorium with attendees engaging in a session. — This image captures an interactive presentation taking place in an innovation lab auditorium. The presenter is standing in front of a large digital screen, displaying various multimedia content to an attentive audience. The attendees are seated in rows, equipped with laptops and tablets, ready to take notes and participate. The room is bright and modern, with large windows providing a view of a green outdoor area, enhancing the open and collaborative atmosphere. This setup fosters engagement and knowledge sharing, essential for innovative thinking and development.

Team collaborating in a bank branch innovation lab, using digital tools and devices. — This image shows a collaborative meeting in an innovation lab at a bank branch. Four team members are seated around a modern table, engaging with a large interactive touchscreen display embedded in the table. They are discussing data and insights displayed on the screen. Additional digital devices, such as a tablet, smartphone, and desktop computer, are also in use, highlighting the integration of technology in their workflow. The bright, open space with large windows and indoor plants creates an environment conducive to innovative thinking and teamwork.

Two professionals interacting with a digital display in an innovation lab, focusing on industry automation and analytics. — This image captures two professionals in an innovation lab industry space, engaged in a discussion. Both are pointing at data and visualizations displayed on a large screen. One holds packaging boxes, suggesting a focus on product analysis or production processes. The screen shows live views, product statistics, and other analytics related to industrial automation. The presence of a robotic arm and a conveyor belt further emphasizes the integration of advanced manufacturing technologies and data analytics in this collaborative environment. This setup reflects the modern approach to industrial innovation, leveraging digital tools for enhanced productivity and decision-making.

A retail shop setup in an innovation lab where a woman is using smart glasses to examine a pair of boots, with various clothing items and people in the background. — This image showcases a retail shop setup within an innovation lab. A woman at the forefront is examining a pair of stylish boots while using smart glasses, suggesting the integration of augmented reality or digital information in the shopping experience. Various clothing items are displayed on the table and on racks in the background, emphasizing a fashion retail setting. Other individuals in the background are engaged in different activities, indicating a collaborative and dynamic environment. This setup exemplifies the use of cutting-edge technology to enhance the retail shopping experience, fostering innovation in customer interactions and product evaluation.

Two individuals interact with a digital interface at a home setup within an innovation lab, showcasing a blend of modern technology and home comfort. — This image captures a home setup within an innovation lab where two individuals are engaged with a digital interface. They sit on a white couch, smiling and interacting with a tablet and a large touchscreen table in front of them. The setting is designed to simulate a home environment, complete with a retro-style orange refrigerator and a relaxed, modern atmosphere. The large touchscreen displays options for interaction, indicating a focus on user-friendly technology integration in everyday home scenarios. This setup highlights the innovation lab's efforts to blend cutting-edge technology with home comfort, fostering an environment of creativity and practical application.

Three professionals discussing data on a large screen in an industry-themed innovation lab space. — This image showcases an industry-themed innovation lab space where three professionals are engaged in a discussion. They are focused on a large digital screen displaying various graphs and data visualizations related to energy consumption and costs. The screen is part of a modern setup designed to facilitate analysis and collaboration. The environment is enhanced by a prominent "INDUSTRY" sign and a graphic of a robotic arm on the wall, emphasizing the industrial and technological focus of the lab. This setting highlights the innovation lab's dedication to integrating advanced technology and data-driven insights into industrial processes and solutions.

Digital Innovation Lab timeline

2024

The Lab expands its portfolio of applied AI experiences, encompassing intelligent banking services, extended reality solutions for Retail and specialized training, advanced inventory management, and visual inspection for industrial environments. We evolved the Smart Shopping Assistant with personalized virtual assistance in clothing stores and enhanced the photofloor with generative AI. We integrated hyper-realistic avatar creation for live streaming services
We pushed the boundaries of wearable technology experimentation, incorporating the AI Pin, an advanced iteration of the Neurosity crown, and new applications for Ray-Ban Meta smart glasses.
We celebrate a decade of innovation. Since 2014, our Lab has been the epicenter of tangible innovation at GFT, developing prototypes and experiences that bring cutting-edge technology applications to life in real business scenarios. This approach enables us to evaluate their efficiency and understand their technological and cultural implications.

2023

The Lab incorporates new AI experiences such as the "ChatGFT" language model, the personalized AI assistant in the retail area and the holographic assistant generated by GenerativeAI, among others. We also integrated the Digital Asset Retail Toolkit (DART), which utilises blockchain technology in the retail sector.
We experimented with cutting-edge gadgets like Ray-Ban's SmartGlasses, Meta Quest 3, and Neurosity's crown.
We are expanding our spaces! We are revamping the retail space to include a Consumer & Goods area.

2022

The Lab incorporates new devices, including a 3D hologram projector, and other experiences around the GFT metaverse.
At the Industry area, we have implemented a high-tech refrigerator and set up a fully functional AI Visual Inspection space for customer projects.
We have set up a collaboration space with Tickendy, a promising start-up offering a solution to digitise purchase receipts using NFC or photography.

2021

The Lab is extended to accomodate a larger industry area with new gadgets such as wearables, new sensors, or a robotic arm
New cryptocurrencies, visual inspection and indoor tracking demos

2020

In Covid times, the Lab continues to operate through digital sessions
New industry area showcasing a connected car, a model factory and DLT-based solutions

2019

New IoT, AI & cloud-based experiences
Integrated end-to-end retail omnichannel platform
Winner of best testbed solution at IoT World Congress 2019

2018

The Lab is recognized by CB Insights as one of the top 30 innovation labs in banking
Addition of Insurance Lab in Canada following GFT’s acquisition of V-NEO

2017

Digitalization of all Lab spaces. New retail showcasing area fitted with interactive touchpoints

2016

Refurbishment of the Lab, new auditorium and co-creation areas
Lab network reaches Brazil
Insurance and private banking experiences added

2015

Extension of the Lab to include two showcasing areas: home and bank branch
Establishment of a Lab network reaching Germany and the UK

2014

Launch of Digital Innovation Lab in Barcelona

2013

Lab conceptualization

“Being collaborative is the starting point of innovation. At the GFT Digital Innovation Lab, we bring together our experts and know-how with those of our partners. Together we ideate and build experiences that help customers envision how new technologies will shape the future of business across all industries.”

Sara Vallribera Gross-Melzer

Digital Innovation Lab Manager

GFT Technologies SE

Portrait of Sara Vallribera Gross-Melzer wearing a black blazer and white shirt. — Connect with Sara Vallribera Gross-Melzer at GFT.

Schedule a visit and join our innovation network!

PARTNER TESTIMONIALS

Discover what it means to be part of the Lab partner network

Innovation

Our Lab partner network

We have a passion for working with innovative companies to develop new ideas for you.

Digital Innovation Lab

The Digital Innovation Lab in Barcelona is at the heart of GFT’s innovation landscape.

Digital Innovation Lab timeline

Schedule a visit and join our innovation network!

Discover what it means to be part of the Lab partner network

Our Lab partner network

Union Avatars

Pagopace

Tickendy

Unblu

Uanataca

Hubtype

Oct8ne

TC Group Solutions

Keonn

FaceTec

BehavioSec

Gini

Mentor-VR

Mitek

Marketpay

Verbio

Imbee

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