- Technology - much more than process efficiency
- Thought leadership
- The customer 360° view
The customer 360° view
The idea of the customer 360° view is that by understanding the customer across a multitude of dimensions, we not only generate insights from their behaviour and spending habits, but can then enhance the customer experience.
Building a solution
Building a solution
Building a solution
From source to insights faster
The aim is to build a view of the customer in as holistic a manner as possible with the data we have to hand.
Key identifier
Customer detail is the key identifier and unique information across all of the datasets produced.
Taking advantage of the customer view
A data model which allows organisations to analyse data and generate insights for the customers directly, such as product hyperpersonalisation.
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