Non fungible tokens could kickstart loyalty programme renaissance?

07 November 2022
Olivier Truquet
APAC Blockchain Lead
Reading time
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NFTs offer novel ways to reward customers, build brand loyalty and engage new communities
Success stories

Blockchain pioneer

Based in Liechtenstein, VP Bank now has everything in place to tokenize physical assets. Objects such as paintings, watches and other collectable assets can thus be managed, shared and transferred safely and securely, complete with respective ownership rights. This was made possible by a secure asset tokenization solution developed exclusively by GFT for integration into the core banking system. To do this, it uses tokens in blockchain.
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How should NFTs be used in loyalty programmes?